Stay informed, optimally fed, fit and nutritionally balanced

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How It Works

1 Minute "How To?" Video

For Consumers

Imagine you are at the supermarket or restaurant perusing food labels or menu items. You spend hours a week trying to decide which foods are best for you and your loved ones.

How it works

You found something! It looks great but you want to know "Is it good for me? Will it protect my family from allergens? Is it something my diabetic mom can eat?" You find yourself staring at the food labels and your head is spinning..."I don't know what this means. Maybe it's good, maybe it's not. Are there alternative options?" Oftentimes, it's just easier to stick to what you're used to, even if you're tired of eating the same dish every week.

How it works

Here's how cTHRU can help!!!

cTHRU brings increased food transparency: cTHRU helps translate nutrition and ingredient information into a simple to understand way by using a color-coded funnel. You will be able to see if foods fit your needs within seconds. cTHRU also finds foods for you based on your personal dietary preference. Think of cTHRU as your own personal pocket nutritionist.

How it works

cTHRU helps save you time & money: Food brand companies, retailers and restaurants will provide you with coupons and rewards for foods that you care about. Don't spend another second searching for savings or clipping another coupon!

How it works

Chat with a live nutritionist on our cTHRU panel: Our panel of nutritionists and registered dietitians are on stand-by to answer your food and diet-related questions!

cTHRU tracks your and your loved ones food intake: cTHRU calculates your BMR (basal metabolic rate) and your recommended average caloric intake. Once that's done, use cTHRU to track your intake and receive alerts when certain levels are too low or too high!

And Much More: This is just scraping the surface of what we plan to offer with cTHRU. Other features we are working on include seamless checkout, recall and news alerts, and organic & sustainability checks. Our goal is to provide you with a comprehensive tool that can help you and your loved ones lead healthier lives. With climbing rates of chronic diseases such as diabetes and healthcare costs ballooning out of control, we want to do our part to help.

For Brands

cTHRU is an innovative strategy that seeks to bring transparency about your products helping you to compete with other brands that compromise on food standards.This in turn, will assist in winning consumer confidence, swinging food decisions and boosting sales in return.

Not only this, cTHRU is built on a unique platform that connects the dots between retailers, distributors and manufactures. cTHRU offers a number of marketing and sales tools and solutions that will help optimize your business goals and improve productivity by eliminating decentralized and redundant systems. Visit our cTHRU Sales platform website if you own a brand or a manufacturer, distributor or retailer and wouldlike more information.

Amazing New Features

Designed by nutritionists, fitness experts, and parents, CTHRU Pro is an easy to use, elegant app that consumers can use to make healthier food choices, manage their dietary intake, and save money via individualized coupons. The app works in both grocery stores and restaurants to give consumers the best all-around experience. Consumers who want to use the app for family members including young children or their parents will have the ability to add additional members. Consumers with conditions such as diabetes, celiac disease, food allergies, etc will find this app particularly useful as we partner with brands, restaurants and organizations to bring you products, news, savings and an ability to find the foods that fit your needs.

cTHRU Pro is now available on iOS. Give it a try and start eating healthy buying right products.
Download cTHRU Pro now

Eat healthier & achieve nutritional goals

Instant scan that reveals product information (nutrition & ingredients) at both grocery stores and restaurants

Track food intake

Track food intake and watch your avatar “fill up” based on daily intake

Sharing feedback

Enhanced rating system and sharing via email, social media as well as communicate with brsands, retailers and restaurants

Add family members

Add members to track including young children (family, friends, patients)

Save Money through Instant Coupons

Receive instant coupons when scanning either products at the grocery store or menu items in restaurants and collect individualized coupons based on products you buy frequently

Sensitivity Alerts

Food sensitivity alerts for lactose, gluten, food coloring, flavoring, preservatives, MSG.

Nutritionist/Registered Dietitian Counseling

Receive counseling with cTHRU’s Nutritionist or your personal dietitian

Wishlist & Pantry management

Pantry management for tracking expiry dates & creating shopping wish lists

Nutrition for Athletes

cTHRU can help athletes, coaches, parents, fitness professionals personalize, shop for optimal economical food, beverage & supplement choices, learn from sports nutrition experts how to prepare for training, competition & winning YOUR Olympic Gold in sports, school, work, & life!

Lisa Dorfman

Lisa Dorfman

As The Running Nutritionist®, Lisa is leader to industry, Academia, the public & press for more than three decades Lisa has built a global Integrative Sports Nutrition & Performance Practice, consulting to Olympian, Professional, Collegiate & Junior athletes; the NFL, NBA, MLB, USTA, US Diving, US Swimming, UST&F & served as the US Sailing Olympic and Paralympics Team Nutritionist for the 2008 Beijing Olympics & Nutrition Expert for Zumba® Plate program.

Lisa is Board Certified Specialist in Sports Dietetics, Board Certified Professional Counselor, & Certified Coach & Fellow of The Academy of Nutrition & Dietetics. Lisa is former Sports Nutritionist for Director of Graduate Program in Nutrition for Health & Human Performance; Athletic Teams & professor, Department of Kinesiology & Sport Sciences at The University of Miami. She currently teaches online sports nutrition courses @


The author of 8 books, including her latest, Legally Lean: Sports Nutrition Strategies for Optimal Health & Performance. Lisa has appeared on 20/20, Dateline, Good Morning America Health, FOX News, CNN, MSNBC and ESPN and has been featured in numerous publications including: USA Today, Newsweek, Wall Street Journal, New York Times, Men’s Fitness, Outside & Runners World magazines.  A competitive runner and triathlete who has competed in more than 34 marathons (PR 2:52:32), Ironman USA Lake Placid, and hundreds of running and multisport races. In 2004, she competed for the United States on Team USA at the World Long Distance Duathlon Championships.


Here, have a quick glance of our iOS App

In the News

Industrial information about food products

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